Twitter Launches Free Educational Course on Video Marketing Called “Unskippable”
Twitter has launched a new educational course on video marketing that is completely free and can help you create promotional videos that stand out from the crowd. The course is an eight-part series called “Unskippable” and it provides practical insights on all key elements of enticing video clips, including creating engagement, using the right video layout, capturing attention, and more.
“Unskippable” consists of only 2-minute videos on different topics, making it an easy and efficient way to improve your Twitter video skills. Twitter’s creative team provides valuable suggestions and recommendations in the series, leveraging their expertise in assisting advertisers in creating numerous high-performing ads on the platform annually.
Here is what Twitter says about it:
“Receiving a list of best practices is always helpful, but it can be tough to translate a list of do’s and don’ts into a high-performing video. This course was created for creatives, by creatives, and doesn’t just teach you what the best practices are, but how to use them to think about and approach your next piece of content.”
The course is part of Twitter’s complimentary “Flight School” educational program, which imparts valuable information on fundamental Twitter advertising practices. By carefully reviewing each aspect of the series and extracting crucial insights, you can improve your Twitter video skills and stay on top of the latest effective practices on Twitter.
It may be worthwhile to experiment with Twitter advertisements at this time, as approximately 70% of Twitter’s leading advertisers have reportedly terminated or decreased their Twitter expenditures following Elon Musk’s changes to the app. This situation could have opened up new possibilities for your promotional campaigns to gain visibility.
In conclusion, Twitter’s free “Unskippable” educational course on video marketing can help you create compelling promotional videos that stand out on the platform. By improving your Twitter video skills and staying up to date with effective practices, you can drive more engagement and achieve greater visibility for your promotional campaigns.